@ARTICLE{Kiljańska_Barbara_Ad_2018,
 author={Kiljańska, Barbara},
 volume={t.21},
 number={z.4},
 journal={Rocznik Historii Prasy Polskiej},
 pages={69-87},
 howpublished={online},
 year={2018},
 publisher={Polska Akademia Nauk Oddział w Krakowie Komisja Prasoznawcza},
 publisher={Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie},
 abstract={The objective of this project was to evaluate and measure the viewability of various kinds of ads in the daily press. A total of 63 ads was assessed, including 17 in Metrocafe, 28 in Gazeta Wyborcza, and 18 in the Super Express. The analysis of the data made it possible to assess the effectiveness of various formats of press advertising.},
 type={Artykuły / Articles},
 title={Ad viewability in daily print media},
 URL={http://journals.pan.pl/Content/110112/PDF/RHPP%204-2018%204Kilijanska.pdf},
 keywords={Press advertising, daily newspapers, eyetracking, fixation, gaze},
}