@ARTICLE{Kozina_Stanisław_Strategic_2019, author={Kozina, Stanisław}, number={No 273/274}, journal={Biuletyn KPZK}, pages={250-266}, howpublished={online}, year={2019}, publisher={PAN, Komitet Przestrzennego Zagospodarowania Kraju}, abstract={Cities play a special role in the process of sustainable development of the country. The city management plays a fundamental role in this challenge. The mayor should become a manager and manage the city based on a strategic marketing management model. Thanks to this, it can optimally use available financial instruments that give the opportunity to achieve strategic development goals of the city.}, type={Artykuły / Articles}, title={Strategic and Marketing Approach in Managing Sustainable City Development}, URL={http://journals.pan.pl/Content/114445/PDF/23%20Kozina%20-%20%20Biul.%20273-274%20-%20Klasik,%20Ku%C5%BAnik.pdf}, keywords={City, City management, local government, public governance}, }