TY - JOUR N2 - This article is an attempt to look at how individual freedom is realized in the world of consumption. Consumer freedom understood as a social relationship – and not for example as a gift received from God and the ability to make independent choices between good and evil according to one’s free will – is not a given once and for all. In the case of consumer freedom, some people have this type of freedom, while others are deprived of it, which often results in moral evil. Freedom in a world where ‘a menu replaces the Decalogue’ is first and foremost a freedom to consume, a freedom of those who have the appropriate material means to make use of them. Therefore, it is not a gift given once and for all, but it requires from us – free consumers – constant activity in acquiring funds that allow us to meet the needs of ownership. It only pretends to be accompanied by freedom of choice but in fact is not. Freedom in the world of consumption is implemented mainly in the sphere of everyday life practice and it does not constitute the implementation of any lofty philosophical ideas. It is an impoverished form without proper theoretical foundation. The problem is whether in the world of consumption there is any freedom at all. Unfortunately, most often we only have an illusion of freedom, because choosing to participate in it (more or less consciously), we agree to its prevailing rights. One of the most important rights in the domain of consumption implying is freedom of consumption, or ironically speaking, the free-dom to choose between Coca Cola and Pepsi. But even in its narrow application consumer freedom does not seem to realize any moral good. It is true that various attempts are being made to codify the ethical activity of consumers, traders, producers, etc., but this has nothing to do with the real moral dimension of actions, concerning instead instrumental and performative aspects of those actions by sustaining unreflective choice automatisms. L1 - http://journals.pan.pl/Content/116311/PDF/2020-02-PFIL-07-Hostynski.pdf L2 - http://journals.pan.pl/Content/116311 PY - 2020 IS - No 2 EP - 142 DO - 10.24425/pfns.2020.133141 KW - consumption KW - consumerism KW - freedom KW - freedom of consumption KW - illusion of freedom KW - moral evil KW - moral good KW - choice A1 - Hostyński, Lesław PB - Komitet Nauk Filozoficznych PAN PB - Wydział Filozofii Uniwersytetu Warszawskiego DA - 2020.06.30 T1 - Consumer absolutization of freedom SP - 127 UR - http://journals.pan.pl/dlibra/publication/edition/116311 T2 - Przegląd Filozoficzny. Nowa Seria ER -