Szczegóły

Tytuł artykułu

Influence of involvement and motivation to correction on product evaluation: Asymmetry for strong and weak brands

Tytuł czasopisma

Polish Psychological Bulletin

Rocznik

2014

Numer

No 4

Autorzy publikacji

Wydział PAN

Nauki Humanistyczne i Społeczne

Wydawca

Committee for Psychological Science PAS

Data

2014

Identyfikator

ISSN 0079-2993

Referencje

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DOI

10.2478/ppb-2014-0059

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