Details

Title

Assessing size and subjective value of objects with diminutive names

Journal title

Polish Psychological Bulletin

Yearbook

2017

Numer

No 3

Publication authors

Keywords

General Psychology

Divisions of PAS

Nauki Humanistyczne i Społeczne

Abstract

<jats:title>Abstract</jats:title> <jats:p> Numerous studies show that language (in its grammatical forms or morphology) can influence both perceptual judgments, as well as the mental categorization of objects in memory. Previous research showed that using diminutive names of objects resulted in being less satisfied with owning said objects and lowering their perceived value. In the present studies, to explore this phenomenon, we decided to investigate whether the influence of a diminutive on the reduction in the subjective value of an object is determined by the perceived size of the object, in accordance with the „bigger is better” heuristic. In Study 1 participants estimated a banknote to be smaller when it was presented with a diminutive label “banknocik” (banknote <jats:sub>with diminutive</jats:sub>) than “banknot” (banknote). However, this was not related to the perceived subjective value of the banknote. In Study 2 participants declared that they could buy less with a coin labeled as “pieniążek” (coin <jats:sub>with diminutive</jats:sub>) than “pieniądz” (coin), but the effect was not linked to the perceived size of the coins. In Study 3 a candy bar labeled as “batonik” (candy bar <jats:sub>with diminutive</jats:sub>) was evaluated worse than the same product labeled “baton” (candy bar), however, once again this was not related to the evaluation of its size (weight). Thus, we show that the effect of diminutives on the reduction in the subjective value of an object is independent of the evaluation of the size of the object and we consider other explanations for the occurrence of this phenomenon.</jats:p>

Publisher

Committee for Psychological Science PAS

Date

2017

Identifier

ISSN 0079-2993

DOI

10.1515/ppb-2017-0048

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