Details

Title

A Dual Perspective of Value in a Bundle of Product and Service

Journal title

Management and Production Engineering Review

Yearbook

2017

Numer

No 4

Publication authors

Divisions of PAS

Nauki Techniczne

Publisher

Production Engineering Committee of the Polish Academy of Sciences, Polish Association for Production Management

Date

2017

Identifier

ISSN 2080-8208 ; eISSN 2082-1344

References

Anderson (1993), Customer value assessment in business markets : a state of practice study of Business - to - Business Mar - keting, Journal, 1, 3. ; Zeithaml (1988), Consumer perceptions of price qual - ity and value : a means - end model and synthesis of evidence of, Journal Marketing, 52, 2. ; Woodall (2003), Conceptualising value for the cus - tomer : an attributional structural and dispositional analysis Academy of Marketing, Science Review, 12, 1. ; Cannon (1990), A strategic pricing framework of, Journal Services Marketing, 4, 19. ; Smith (2007), Customer value creation : a practical framework of Marketing Theo - ry and Practice, Journal, 15, 7. ; Anderson (1993), Firm industry and national indices of customer satisfaction Implications for services Advances in Services Marketing and, Management, 87. ; Jaworski (1993), Market orientation : an - tecedents and consequences of Marketing, Journal, 57, 53. ; Anderson (2003), Purchasing higher - value higher - price offerings in business markets Journal of Business - to - Business, Marketing, 17, 29. ; Lappierre (2000), Customer - perceived value in industrial contexts of Business and Industrial Market - ing, Journal, 15, 122. ; Slater (1997), Developing a customer value - based theo - ry of the firm Journal of the Academy of Marketing, Science, 25, 162. ; Parasuraman (1997), Reflections on gaining competitive advantage through customer value Journal of the Academy of, Marketing Science, 25, 154. ; Butz (1997), Measuring customer value : gaining the strategic advantage Organiza - tional Dynamics Volume Number Management and Production Engineering nroos From marketing mix to relationship marketing, Review Management Decision, 24, 63. ; Chesbrough (2002), The role of the business model in capturing value from innovation : evidence from Xerox corporation s technology spin - off companies Industrial and Corporate, Change, 11, 529. ; Gummesson (2004), Return on relationships the value of relationship marketing and CRM in business - to - business contexts of Business &, Journal Industrial Marketing, 19, 136. ; Anderson (2006), van Rossum Cus - tomer value propositions in business markets Har - vard Business, Review, 84, 90. ; Parasuraman (1985), A con - ceptual model of service quality and implications for future research of, Journal Marketing, 49, 41. ; Holbrook (2005), Customer value and auto ethnogra - phy : subjective personal introspection and the mean - ings of a photograph collection of Business, Journal Research, 58, 45. ; Woodruff (1997), Customer value : The next source for competitive advantage Journal of the Academy of, Marketing Science, 25, 139. ; Liu (2006), Customer value and switching costs in business services : developing exit barriers through strategic value management of Business &, Journal Industrial Marketing, 21, 30. ; Chen (2003), A conceptual model of per - ceived customer value in E - Commerce : a prelimi - nary investigation &, Psychology Marketing, 20, 323. ; Ulaga (2001), Measuring customer per - ceived value in business markets a prerequisite for marketing strategy and implementation Industrial, Marketing Management, 30, 525. ; Ravald (1996), Gro nroos The value concept and rela - tionship marketing of Marketing, European Journal, 30, 19. ; Ulaga (2006), Value - based differentiation in business relationships : gaining and sustaining key supplier status of, Journal Marketing, 70, 119. ; Woodruff (1997), Customer value : the next source of competitive advantage Journal of the Academy of, Marketing Science, 25, 139. ; Eggert (2002), Customer perceived value : a substitute for satisfaction in business markets ? of Business &, Journal Industrial Marketing, 17, 107.

DOI

10.1515/mper-2017-0034

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