The Opole region struggles from the most unfavourable demographic situation among all Polish administrative regions. The region is not only losing its population but also reports a growing number of inhabitants aged 50 and more. For this reason, demographic challenges are high on the region’s development agenda. The establishment of the Special Demographic Zone for Opolskie Voivodeship (SDZ) has provided an incentive to take measures, both on the local and regional scale, to reverse the undesirable situation. This article discusses one of the SDZ packages, namely Package 4 Golden Autumn intended for persons aged 50 and move. Based on surveys held in the municipalities of the Opole region, the author seeks to answer questions related to the perception of the existing demographic processes as developmental barriers and looks at different initiatives and action taken by local self-governments for 50+ residents.