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Abstract

In this paper, the issue of the correlation between the status of the onymic object, its social range and the general rules used when naming is considered. The author proposes to distinguish two basic levels of where the proper names function: a local one and a global one. Then, two particular patterns of naming are connected with these levels: an innovative pattern and a conservative pattern. The conservative names mostly refer to objects that are of social importance and have a general, wide range of functioning. On the other hand, innovative names generally refer to unstable objects that have a rather low social position, and a restricted, narrow range of functioning. Examples of both levels are analyzed, particularly the anthroponyms, toponyms and chrematonyms. The paper contains the argument, that more known conservative names have provided the characteristics of the prototypical proper name in general, and these characteristics are usually expanded to all proper names in their theoretical approaches.
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Abstract

Previous onomastic research into proper names in the Internet has typically been based on traditional and classic onomastic methodology. As a result, researchers have focused on the classification of names, the analysis of their structure, etymology, or function. In this paper, this traditional approach is compared with the new possibilities afforded by medioonomastics, a fast growing method which is combining the onomastic tradition and mediolinguistics. This paper provides only an outline and is only preliminary, although some analysis is also presented. It reviews onomastic techniques and the medioonomastic analysis of the names that function within the various types of texts in the Internet. Some examples are taken from Internet memes, as well as from Facebook profiles. One of these names is the Polish given name, Janusz, which is a brilliant example of the specific new functions, connotations and general semantic values generated by the Internet. This name has gained a new meaning: ‘a typical Polish man’, ‘unfashionable man’, ‘a redneck’. Another name is the title of the Facebook profile Chujowa Pani Domu, based on the TV-series Perfekcyjna Pani Domu, as a kind of semantic and pragmatic re-construction of the latter name. In the conclusion, the necessity of considering not only the type of object-named, but also the medium and especially the Internet, is emphasized. Such studies may offer a correct procedure for analysis which include the new medioonomastic methodology.
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