The article aims to demonstrate the role of chrematonymy in a broadly understood contemporary (modern) world culture. The author identifies possible chrematonimic categories and subcategories, discusses their formal and functional properties, and the methods and conditions involved in their creation. The paralexical and communicational phenomena associated with this general class of onymy (e.g. the use of logotypes and extralinguistic signs as well as letter and numeric codes in chrematonymic function) is also discussed.
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