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Abstract

The article contains an analysis of the word formation of proper names which are used in the texts of advertisements. The analyzed examples are drawn from the texts of advertisements found on television, radio, press, the Internet etc. which were produced at the end of 20th century and the beginning of 21st century. The article analyses two categories of these proper names: word formations which are used in contemporary Polish language (f.e. Robuś, Marysia, Stefcia, Kasia, Jasio, Krzyś, Rozalka, Basia, Bartuś, Sabinka, Julka, Karinka, Tomek, Adaś, Goździkowa) and neologisms f.e. Zapobiegalska, Zarażalski, Kichalska, Krzywonogi, Przyklapiusz, Musztarderowie, TurboDymoMan, SuperEs, Zozolka, Łazienkowo). The analysis conducted in the article proves that both types of proper names, which are word formation derivatives, appear relatively often in the texts of advertisements. This is the case since they are easy to form (advertisements take the majority of them from usage) and can perform many functions, which advertisements willingly use for their own needs. Proper names that are word formation derivatives and just proper names serve mainly as an assessment as they connote the values appreciated both culturally and socially and the values attributed to proper names are carried on the advertised products. Proper names which are derivatives create a desired picture of advertised products more expressively than other proper names, thanks to their clear word formation structure. Moreover, they expose their commercial assets so they fully use and at the same time cocreate the system of values of consumption culture.
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Abstract

The article deals with the adaptation of Belorussian and Russian affixes in Polish dialects of Braslaw region. The author singles out certain models of af fixal adaptation on the basis of phonetic, morphological and semantic or phonomorphological equivalence. Collected vocabulary provides many examples where we can observe the assimilation of foreign elements into the native system of the multilingual population. Modifications of borrowings in this way indicate the vitality of the systemic word-formative rules of the Polish language in the speakers’ consciousness.
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Abstract

The influence of St. Augustine on the development of western latin theological thinking is significant. In many ways, he also influenced thinking of counter-reformation and reformation theologians, mainly Martin Luther. Martin Luther quotes the passage of the 80th homily on the Gospel of John in the third paragraph of the Smalcald Articles. Therefore, it is certain that Augustine influenced the understanding of baptism, mainly the relation between faith and word during administration of the sacrament of baptism. The aim of our study is to offer theological analysis of the 80th homily on the Gospel of John mentioned above in the context of Augustine´s thinking. It is a short dictated text written by the theologian of Hippo in 419-423 where he explains the Gospel of John 15, 1-5 word by word. Reformation, counter-reformation and post-Trentian theologians used to refer to the third paragraph of the 80th homily too often and their interpretation was influenced by their position, whether they were on the side of Catholics or Protestants. It is interesting that although the text was often quoted, there were only several studies that dealt with it in a professional way. Augustine´s homily reflects the spiritual wealth of the battle with donatism (the role of administrator and recipient of the sacrament of baptism) and pelagianism (baptism of children). In this study, we point to the fact that it is a commentary on the Sacred Scripture, therefore we analyse the homily as a whole. The study also includes the first complete translation of the homily into Slovak language.
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Abstract

The aim of the article is to examine the specific properties of language actions in terms of their moral evaluation. The author starts from the question whether responsibility for words has the same meaning as responsibility for a physical action. In her analysis, the author deliberates whether in both cases the same rules and criteria are applicable. Referring to the classical theory of speech acts proposed by John L. Austin, who introduced a fundamental division into constative and performative utterances and went on to distinguish illocutionary effects from perlocutionary consequences of speech acts, the author investigates how far a subject is responsible for the words he uses.
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Abstract

The jubilee volume “Slavica Wratislaviensia”, CLIX: Wyraz i zdanie w językach słowiańskich (8), is a collection of contributions by pupils, collegues, and friends, dedicated to Professor Jan Sokołowski slavist of Wroclaw University, on the occasion of his 70th birthday. The publication topics covered subjects connected with researches on word and sentence in Slavic languages, their description, comparative and contrastive studies, and translation. They take up important current topics, reliably and comprehensively analyze problems that have not been noticed before or have not been solved yet. Due to the selection of topics and high scientific level (most authors are renowned linguists) the volume should be considered as representative for contemporary Slavic linguistics.
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Abstract

The paper discusses the method of the substitution by homophones that is extensively used in many fields in China, among others onomastics, such as toponymy or anthroponymy. The Chinese language has always contained a considerable number of homophones, i.e. words pronounced alike but spelt/written differently and having different meanings. The situation resulted from two main factors: the nature of the Chinese language and the sound changes to spoken Chinese language, i.e. a strong tendency to sound simplification. The method of the substitution by homophones is mainly aimed at reshaping already existing names by replacing their previous form, for some reasons unwanted. However, it is also broadly applied to create new names by using words which are homophonic with the words denoting the idea they symbolize. The paper presents some various reasons and aims of the use of the method in the domain of Chinese geographical names, and the more detailed analysis of its use in the changing of old street (hutong) names after 1949 in Beijing. The research material consists of 1,159 hutong names, and the names changed by the use of the method accounts for 23.5% of the total.
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Abstract

In general the iconographic details recorded in the hagiographic literature are pretty meagre. Authors focus on the miraculous properties of icons. The Coptic lives of the saints may be selected as representative for the Early Christian and Byzantine hagiography. The Martyrdom and Miracles of Saint Mercurius the General and other lives contain stories about the Saint’s icons. We have some information about church decoration in the East, but, it does not look as impressive as John of Gaza’s extensive ecphraseis of St. Sergius’ and St. Stephen’s complex decorative programmes. However, we actually find a number of interesting minor descriptions in the church histories, in the theological polemic on icons, and in the hagiographies. A Syriac manuscript from the British Museum preserves a chronicle of the monastery of Qartamin, Mor Gabriel. I focus on a chapter which describes the church’s construction and its interior decoration. The essential part of the art terminology, which we know from the Coptic texts, consists of the Greek borrowings. The Syriac texts show an entirely different pattern. The Syriac description compiled by an anonymous monk from Qartamin resembles the hymn on the Edessa Cathedral. The Syriac art description in general evolved along entirely different lines from the Greek ecphrasis. Greek borrowings in the discussed Syriac texts are rare, and if they do appear, they are limited to only certain words.
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