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Number of results: 14
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Abstract

In 1989–2017 women’s magazines were an important segment of Poland’s media market dominated by international publishing houses like Bauer Media, Edipresse Polska and Burda International. Each year they launched new leads (a total of about one hundred in that period). Most of them were successful in terms of sales and ad revenue. This article tries to chart the quantitative changes and major trends in the women’s magazines market as well as analyze the role of foreign capital in its development.
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Abstract

Wolność i Lud [ Freedom and the People] was the press organ of the agrarian People’s Party Freedom (SL-W) published in London in 1948–1949 and 1953–1954. The periodical, which eventually appeared at monthly intervals, propagated the key ideas of the political programme of the SW-L, kept track of the life of the Polish émigré community and commented on world affairs. It provided regular coverage of the developments in Poland, especially with regard to in agriculture, social transformation processes and culture.
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Abstract

This article presents a media-studies profile of the bilingual periodical Dialog. Magazyn Polsko-Niemiecki / Dialog. Deutsch-Polnisches Magazin, which is the biggest project of this kind in Europe. In spite of occasional problems with funding, it has been around without a break since 1987. Committed to the goal of building a better understanding between two nations torn apart by war and strife, the editors have opened their magazine to all aspects — political, cultural and economic — of Polish-German relations.
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Abstract

This article explores the beginnings of Polish press studies. The boundaries of the early history of the discipline are fixed by reference to some important events; the period itself is divided into two phases. The first, dominated by mere description, was followed by a second phase characterized by the appearance of aggregate data and more theory-oriented approach. The aim of the article is to recount the research in this field, and to refine and verify some of its elements
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Abstract

The objective of this project was to evaluate and measure the viewability of various kinds of ads in the daily press. A total of 63 ads was assessed, including 17 in Metrocafe, 28 in Gazeta Wyborcza, and 18 in the Super Express. The analysis of the data made it possible to assess the effectiveness of various formats of press advertising.
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Abstract

This article is a contribution to the history of underground Polish press in 1939–1945. It is concerned with the main problems discussed in the periodical Jutro Polski. Biuletyn Informacyjny [ Poland’s Tomorrow: Information Bulletin] issued by the Democratic Party — The Rectangle. Published two-three times a week over the period 1940–1942, it informed its readers about the situation at the battle fronts, the latest in international politics and current events in Poland; it also featured articles debating the problem of Poland’s post-war political system.
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