The essay presents an original application of using the coolhunting method to discover new trends in architecture and design. The ability to identify trends is tied in with the possibility of attaining an advantage over the competition with the use of new designs that can become hits on the market, gaining the favor of customers. The term coolhunting can be broadly defined as the pursuit of inspiration and the forecasting of the directions of development. Initially, the term was applied to fashion, but quickly spread to other spheres of activity, like music, the arts, lifestyle and finally, to architecture and design. The essay is a slightly altered and improved rendition of the author's article published in Zastosowania ergonomii. Wybrane kierunki badań ergonomicznych w roku 2014 . (ed. Charytonowicz J.), Publ. Polskie Towarzystwo Ergonomiczne PTErg, o/Wrocław, 2014, p. 289-304. The method outlined therein is the result of research conducted under the author's supervision at the Institute of Architecture and Spatial Planning of the Poznań University of Technology between the years 2012 and 2014.