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The article presents empirical material obtained in sociological surveys conducted in the Wejherowo area in the year 2014. The purpose of the survey was to record the residents’ opinions on the needs and problems relating to selected functioning aspects of the town and its downtown district, the perception and valuation of the area, the town’s revitalization investments, both planned and in progress, and the perception of the changes taking place in selected spheres of the town’s life. The survey reveals that the dwellers of Wejherowo are capable of responding to the problems the town faces in intellectual and personal dimensions, they follow the postulates related to the ideas and concepts of a creative town more or less consciously, and have a preference for the town ensuring access to the broadly construed culture and entertainment. This encapsulates a vision of developing town cultures, with the focal point evidently shifted from the concept of a town as a place accumulating specimens of architecture and a symbolic space to the town construed as a complex of better facilities and solutions which make everyday life more convenient. More frequently than ever before, town identity becomes the function of negotiations between what is local and what is global. The quality of town life and the features of its ‘town-like character’ appear to be the outcome of continuous and subtle dialectics between the residents and the physical form in which they live, i.e. the town.
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