The article undertakes quastion of urban design in a context of urban sprawl linking it to the German debate on suburbanisation, conducted under the slogan of Zwischenstadt – a concept created by Th. Sieverts in 1997. The Ladenburger Kolleg „Zwischenstadt” (LKZ) developed 2002-2006 the interdisciplinary research titled: „Amidst the Edge: Zwischenstadt – towards the qualification of the urbanised landscape” The spatial effects of the dispersion processes were considered to be the manifestation of the creation of a new model of the city. The traditional image of urbanism does not fit its logic. Zwischenstadt (in-beetwen-city) recognized as a phase of the urbanization process, uncoordinated by any imposed urban vision, requires a innovative urban design leitmotives. This new planning tool is necessary to obtain the parameters needed to strengthen internal socio-economic development capabilities. The concept of the efficiency of urban design covered the issue of the character of a city›s image. The morphological studies on a megalopolis structure by Frankfurt a. Main, made a creative use of the Lynch research on the image of the city. Their main goal was to understand the characteristics of the dispersion meant as an urbanized landscape and to determine its susceptibility to the process of improving spatial quality – recognition of the endogenous potentials of generating a Zwischenstadt image.