The Polish energy sector is, to a large extent, based on fossil fuels used in conventional energy, which is not entirely consistent with the current energy policy of the European Union. Therefore, it is necessary to increase the use of renewable energy sources that guarantee the preservation of the value of the natural environment in rural areas. It should be emphasized that in addition to the economic effect, the environmental effect is very important, understood as the impact of renewable energy on the natural environment and the quality of life of rural residents. The intensive development of RES raises a lot of controversy among politicians, as well as among rural residents, who are also associated with the myths regarding renewable energy as harmful to the natural environment. Rural development should be connected with the socio-economic situation, and even more so with the socio-cultural situation of its inhabitants, because it assumes that the development of rural areas in Poland is associated not only with agriculture, but also with historical and natural values and their durability. The aim of this work is to determine the attitudes of the inhabitants of rural areas of the Podkarpackie Province on the impact of renewable energy sources on the natural environment. The work assumes that the durability of rural areas is largely connected with the ability to preserve their natural values, as well as ensuring a satisfactory quality of life for residents. The basic source of data was surveys carried out in 2017 among 282 inhabitants of the Podkarpackie Province .
The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty.