In the heart of Moroccan oases, date palm trees stand as the lifeblood of local communities, serving as both a livelihood cornerstone and a dietary treasure trove. Morocco has long been a leading date fruit producer. Yet, amidst the palm groves, several environmental, technical, and socio-economic challenges have threatened the sustainability of this ancient crop. This study assesses the constraints and limitations of the date palm production system in Tafilalet oases that have kept this crop from reaching its full potential. A total of 56 producers were interviewed using an open- closed survey, illuminating interviews with key informants, dynamic focus group discussions, and direct observations in palm groves. The findings reveal that primary restrictions and barriers impeding the progress of this sector are: producers’ moderate education level and the limited adoption of technological innovation, few opportunities given to young producers, palm groves’ fragmentation, poor management of date fruits, low imports of the necessary inputs (fertilisers, irrigation, etc.), and the poor organisation of the marketing circuit (storage and packaging). Advocate renewed commitment to preserve and modernise palm groves, blending heritage with modern practices for thriving, sustainable date palm production. It is entirely conceivable to produce organic dates in the region since producers use a few quantities of chemical products, notably fertilisers and phytosanitary products.