In modern conditions of economic globalization, strengthening market relations and aggravated competition, the economic development of an enterprise directly depends on the introduction of innovations. The transition to an innovative path of development requires the enterprise to determine its readiness and assess the possibility of development and the further implementation of innovations. Modern trends in the production of conventional liquid fuels in Ukraine, in particular, analysis of the production of motor gasoline and primary oil refining in Ukraine, the share of motor gasoline produced in Ukraine in the total volume of gasoline used, the volume of bioethanol production by Ukrainian distillery factories have been analyzed in the article. An assessment of the resource production potential for the production of bioethanol in Ukraine has been carried out. Possibilities of bioethanol production in Ukraine at distilleries have been investigated. An analysis of molasses production in Ukraine and theoretically possible volumes of bioethanol production from molasses in Ukraine have been calculated. The scheme of key strategic priorities for the development of the food ethanol and bioethanol in Ukraine has been proposed. The advantages of using bioethanol in the gasoline-ethanol blends for vehicles have been noted, a SWOT analysis map for organizing the production of bioethanol at sugar beet processing plant and distilleries has been generated. The needs of Ukraine in the production of bioethanol have been calculated and, according to the results obtained, the volumes of bioethanol production have been predicted.