W strap is a crucial surface support component for underground coal mine roadways. In this study, the failure characteristics of the W strap in the field are discussed, and the loading characteristics of the strap and the faceplate are numerically and experimentally analysed. Afterwards, a loading apparatus capable of reappearing the loading environment of the strap in the field is fabricated. This loading device, combined support systems consisting of a bolt, faceplate and strap is tested under different simulated strata conditions. Failure patterns of the strap are evaluated by the 3D scanning method, and proper selection of a faceplate is explored. Results indicate that a domed faceplate can achieve a favourable supporting effect on strata, and thus it is favoured compared with a square domed faceplate. In addition, rock cavity and rock integrity beneath the strap are essential factors determining the servicing life of the overall supporting system.