Eye tracking constitutes a valuable tool for the examination of human visual behavior since it provides objective measurements related to the performed visual strategies during the observation of any type of visual stimuli. Over the last decade, eye movement analysis contributed substantially to the better understanding of how visual attention processes work in different types of maps. Considering the clear need for the examination of map user reaction during the observation of realistic cartographic products (i.e. static maps, animated maps, interactive and multimedia maps), a critical amount of experimental studies were performed in order to study different aspects related to map reading process by the cartographic community. The foundation of these studies is based on theories and models that have been developed in similar research domains (i.e. psychology, neuroscience etc.), while the research outcomes that produced over these years can be used directly for the design of more effective and efficient maps. The aim of the present article is to summarize and present the current panorama of the existing eye tracking studies in cartographic research appeared over the last decade. Additionally, methodological contributions (including analysis tools) of cartographic society in the field of eye movement analysis are reported, while existing challenges and future perspectives are also discussed.

The “Wild East” – or: The 1990s in Guided City Tours in Central and Eastern Europe.
Using the example of recent English-language communism tours in Central and Eastern Europe, this article presents the transformation from communism to democracy as told in the international tourism industry. Young guides, being themselves “children of the transformation”, portray the 1990s as a strange time and period of “anything goes”. Along with various practices of (self-)exoticization, a fundamental paradox of such “alternative” city tours is discussed – namely, the fact that many guides articulate a critical view of how the economic transformation took place and openly criticize the excesses of global capitalism. At the same time, they are them-selves successful entrepreneurs in a niche of the tourism industry that makes its profit from interpreting precisely these contradictions.