As the corporate culture and re/setting of employer – employee relations is crucial due to changes in workplace due to impact of COVID-19, this article aims to identify types of organizational culture, and to find impact on the implementation of HR activities and employer branding, including classification of organizations by their defined strategies. A model of organizational culture, including its systematic relationships, is proposed and tested using a sample of 402 organizations across sectors operating in the Czech Republic as a characteristic economy in Central Eastern European region. This model includes different dimensions of internal brand management and manifestations of organizational culture. Data are analyzed using bivariate and multivariate statistics. Identification of a suitable type of organizational culture leads towards successful employer branding and work engagement; brand identification and communication directly raise positive perception of organizational culture. Three major areas of use of organizational culture and branding have been identified: re-setting of personnel processes depending on the change of organization’s size, on the decline in labor productivity and on organizational mergers, changes in scope of business and in market position. The results suggest that orientation on employee engagement is a better predictor of (positive) organizational culture than increase in productivity. Furthermore, the results explain supportive roles of organizational culture towards customers and employees. The results extend theory by empirical analysis of organizational culture and internal brand management from the employers’ perspective.

The current study was aimed to evaluate the industrial effl uents biodegradation potential of an indigenous microorganism which reduced water pollution caused by these effl uents. In the present study biodegradation of three textile industrial effl uents was performed with locally isolated brown rot fungi named Coniophora puteana IEBL-1. Response Surface Methodology (RSM) was employed under Box Bhenken Design (BBD) for the optimization of physical and nutritional parameters for maximum biodegradation. Quality of treated effl uents was checked by study of BOD, COD and analysis through HPLC. Three ligninolytic enzymes named lignin peroxidase, manganese peroxidase and laccase were also studied during the biodegradation process. The results showed that there was more than 85% biodegradation achieved for all three effl uents with decrease in Biological Oxygen Demand (BOD) and Chemical Oxygen Demand (COD) below the recommended values for industrial effl uent i.e. 80 mg/L for BOD and 220 mg/L for COD after optimization of nutritional parameters in the second stage. Analysis of samples through HPLC revealed the formation of less toxic diphenylamine, 3-methyldiphenylamine and N-methylaniline after treatment. The ligninolytic enzymes assays confi rmed the role of lignin peroxidase (LiP), manganese peroxidase (MnP) and laccase in biodegradation process. Lignin peroxidase with higher activity has more contribution in biodegradation of effl uents under study. It can be concluded through the results that Coniophora buteana IEBL-1 is a potential fungus for the treatment of industrial effluents.