This article presents some cultural, historical and linguistic insights on the names of the Szczutowskie and Urszulewskie Lakes, both situated in the historical Dobrzyńskie Lakeland, today on the border between the Mazovian and Kuyavian-Pomeranian Voivodeships (the historical border between Polish and Prussian-Teutonic states). The author also takes into account the description of the local place and terrain names, showing a common relation with the natural landscape, in which the two lakes are immersed.

The article aims to demonstrate the role of chrematonymy in a broadly understood contemporary (modern) world culture. The author identifies possible chrematonimic categories and subcategories, discusses their formal and functional properties, and the methods and conditions involved in their creation. The paralexical and communicational phenomena associated with this general class of onymy (e.g. the use of logotypes and extralinguistic signs as well as letter and numeric codes in chrematonymic function) is also discussed.