The hippie subculture has created a large number of its own values, signs, symbols, ideas and folklore elements. The hippie movement in Russia, called sistiema, was a manifestation of mainstream‑rejecting activities comparable to the Western countercultural movements of the 1960s. With the dissolution of the Soviet Union, the subculture significantly modified itself, but the developed traditions, practices and behaviours are still present among certain youth groups. A contemporary take on the hippie culture was presented by Irina Bogatyreva in her debut novel AutoSTOP (2005). This article attempts to analyse its text from the perspective of a continuation of the hippie culture. It also focuses on the contemporary aspects of putting into practice a “hippie utopia”, considered as an alternative to the culture of consumption.