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Abstract

This paper summarizes the arguments and counterarguments within the scientific discussion

on developing the free-carbon economy in Ukraine. The main purpose of the paper is elaborating

the energy efficiency profile of Ukraine to assure the development of the free-carbon economy. To

achieve this purpose, the authors carried out an investigation in the following logical sequence.

Firstly, the bibliometric analysis of 4674 of the most cited articles indexed by the Scopus database

was conducted. The obtained findings indicated that the green economy transformation depended

on the main factors such as economic performance, corruption, macroeconomic stability, social

welfare, shadow economy etc. As a result, the forecast of the final energy consumption to 2030

was performed. The methodological tool of this research is based on the Autoregressive Integrated

Moving Average (ARIMA) model. This study involved data of the Visegrad countries (Poland, the

Czech Republic, the Slovak Republic and Hungary) and Ukraine from 2000 to 2018. The base of

data is Eurostat, the EU statistical service. Based on the obtained results of analyzing the green

economic transformation in the Visegrad countries and Ukraine, the authors intimated the existence

of the significant energy-efficient gap in Ukraine compared to the analyzed countries. In reliance on

the experience of the Visegrad countries and the forecast results, the authors provided the main recommendations

for providing the green transforming in Ukraine. The authors highlighted that the obtained

results of this paper were considered to be the base for future investigations considering the influence

of endogenous and exogenous factors on developing the free-carbon economy in Ukraine.

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Authors and Affiliations

Yana Us
ORCID: ORCID
Tetyana Pimonenko
ORCID: ORCID
Oleksii Lyulyov
ORCID: ORCID
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Abstract

This paper summarizes the arguments and counterarguments within the scientific discussion on the impact of energy-efficient development on promoting the national green brand. The primary purpose of the research is to provide an overview of the scientific background devoted to the relationship between the energy efficiency policy and the country’s green brand to identify the potential research gaps and highlight the prospects for particular research directions. The systematization of scientific publications presented in the Scopus database showed a rapid tendency for publication activity on the investigated theme from 2000 to 2020. However, there has remained a deficiency in investigating the role of energy efficiency policy in formulating the country’s green brand. Therefore, it is appropriate to screen out the relevant publications to detect the future research directions in boosting energy efficiency for strengthening Ukraine’s green brand. To obtain the objectives of this study, the paper is presented in the following logical sequence: determining the keywords to find the relevant publications; searching the publications; conducting the evaluation analysis by specific metrics; applying the bibliometric analysis for the investigation of keywords and their co-occurrence. The co-occurrence analysis was performed using the VOSviewer software tools. The study sample consists of 3090 publications indexed in the Scopus database. The study involved documents published from 2000 to 2020. The research identified the most productive authors, prestigious scientific journals, and the most contributing countries and institutions. The publications were clustered into five thematic groups, which indicate the main research directions. The authors specified the prosperous lines for future research.
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Authors and Affiliations

Yana Us
1
ORCID: ORCID
Tetyana Pimonenko
1
ORCID: ORCID
Oleksii Lyulyov
1
ORCID: ORCID

  1. Department of Marketing, Sumy State University, Ukraine

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