The paper covers the research on the process of solutionizing of 7075 aluminum alloy in cold tools during the stamping of a high-strength structural element (B-pillar’s base). For technological reasons, in order to obtain high strength parameters of the 7075 alloy, it is necessary to carry out a solutionization process, which allows to obtain dispersion strengthening during ageing process. Properly performed heat treatment of the alloy increases the strength of the material to approx. 600 MPa. The combination of the process of solutionization with simultaneous shaping is aimed at improving and simplifying technological operations of aluminum alloy stamping, shortening the duration of the manufacturing process and reducing production costs. The manufactured lower part of the B-pillar will be used for the verification of the validity of the developed method. During the experiment, a series of stamping tests were carried out, in which the lubricants, pressure and position of the upper and lower blankholders were the variables. The obtained results allow to estimate the influence of the cooling conditions on the strength of the drawpieces obtained after the process of artificial ageing. In order to verify and analyse the results more quickly, a numerical simulation was carried out.