The article presents a business model based on an industrial network of companies capable of producing personalized products in an Industry 4.0 environment. Based on research conducted in Poland, in manufacturing companies, the critical problems associated with the implementation of Industry 4.0 technologies and the expected benefits associated with their implementation are addressed. The model’s task is to integrate a customer expecting personalized production with a network of companies with the appropriate production resources. The original achievement is the integration of the customer and the manufacturer around an e-business platform, which allows the rapid prototyping of a network of SME companies capable of realizing personalized production. The proposed model describes the architecture of enterprise cooperation under the conditions of implementing the Industry 4.0 concept and is dedicated to the SME sector. The model provides a basis for building prototypes of e-business platforms of small and medium-sized enterprises.