The cyclic modular approach is proposed for mechatronic object design. The approach is based on a new conceptual model of the object and a new algorithm of its design. The model consists of invariant and changeable parts. The parts have a hierarchical structure. The proposed algorithm allows for creating the object from the basis principle to the construction step by step. It makes it possible to design an adequate object in all forms of its representations: structure, schematic diagram, mathematical model and construction. Each of these forms has an invariant part, i.e. the structure of the functioning process of the object. Application of the proposed approach reduces the time needed for the object design.