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[References = "Macdonald \(2000\), Brand awareness effects on consumer decision making for a common , repeat purchase product \: A replication of, Journal Business Research, 48, 5, doi.org\/10.1016\/S0148\-2963\(98\)00070\-8"]
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Influence of involvement and motivation to correction on product evaluation: Asymmetry for strong and weak brands
Małgorzata A. Styśko-Kunkowska
Katarzyna Żbikowska
Polish Psychological Bulletin | 2014 | No 4
| DOI:
10.2478/ppb-2014-0059
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Małgorzata A. Styśko-Kunkowska
Katarzyna Żbikowska
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