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Abstract

Forecasting and analysis SWOT are helping tools in the business activity, because under conditions of dynamic changes in both closer and more distant surroundings, reliable, forward-looking information and trends analysis are playing a decisive role. At present, the ability to use available data in forecasting and other analyzes according with changes in business environment are the key managerial skills required, since both forecasting and SWOT analysis are a integral part of the management process, and the appropriate level of forecasting knowledge is increasingly appreciated. Examples of practical use of some forecasting methods in optimization of the procurement, production and distribution processes in foundries are given. The possibilities of using conventional quantitative forecasting methods based on econometric and adaptive models applying the creep trend and harmonic weights are presented. The econometric models were additionally supplemented with the presentation of error estimation methodology, quality assessment and statistical verification of the forecast. The possibility of using qualitative forecasts based on SWOT analysis was also mentioned.

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Authors and Affiliations

J. Szymszal
B. Gajdzik

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