The paper analyzes various types of international socio-economic relations of Polish voivodeships. They were assessed in terms of: a) the current impact on the territorial brand of Polish regions; b) unused potential in this respect. The study covered the following types of relations: a) migration (territorial brand as a derivative of outmigration from a given area); b) trade relationships (economic relations as the basis for brand promotion); c) tourist relations (territorial brand as a derivative of tourist visits in a given area); d) transport relations as an element defining the region (as poorly or easily accessible in terms of international transport). In summary, the tables presents the impact of individual types of connections on the territorial brand and recommendations resulting from these connections. An initial typology of Polish regions was made in terms of their international position measured by selected indicators and in terms of the objectives of the promotional policy.