Most of the medieval Italian cities are civitas born of the ruins of the ancient Roman civilization. Their beauty ist the origin for deep esthetical experiences, to which Sławomir Gzell gave the name bellezza. There are a few characteristic features composing the "picturesqueness", painterliness and harmony of those cities, which lead the observer to strong emotions and constant, sensual exploration. The author contemplates the aspects creating the phenomrnon of beauty of Italian cities and towns - which are the metapfor of human desires and deepest cravings.