Boulevards of Vistula, which are valuable assets in the urban planning of Kraków, constitute a key cultural development of the city. The author addresses the subject of functional activation of the Vistula river valley in Kraków, in the context of citygenic processes of the district of Zabłocie. Raising the issue of synthesis of contemporary museum and architecture, presents the Master Thesis Museum of photography at Zabłocie Street in Kraków.