The purpose of the chapter is to verify the hypothesis that Świętokrzyskie Region can build its regional brand and competitive advantage based on the geotourism product. The following research questions were set: how the geological resources have been used to tourism product, has the brand sufficient product which supports the expected identity, is the tourism infrastructure coherent with core of the product. Content analysis (scientific literature, planning documents, websites, guide books) and observations during the field visits (11 days) have been used as research method. The above hypothesis has been fully confirmed; resources and interpretation infrastructure are strong enough to recognize that regional geotourism product already exists. More, it is unique on a national scale and therefore has competitive advantage. It is sufficient base to build its brand; first addressed to special interests tourists, second to attract general oriented clients but it will need considering to include industrial tourism components.