This article discusses the role of the illustrated women's magazine Bluszcz [Ivy] in shaping and stimulating its readers' social and political engagement throughout the interwar period, from its relaunch in 1921 until 1939. Addressed to educated, middle-class women, it strove to raise their awareness in the wake of the women's enfranchisement act of 1918 and inspire them to participate in public life, to energize the local community, and to organize and promote various forms of social work.