Balance, thermodynamic and mainly kinetic approaches using methods of process engineering enable to determine conditions under which iron technology can actually work in limiting technological states, at the lowest reachable fuel consumption (reducing factor) and the highest reachable productivity accordingly. Kinetic simulation can be also used for variant prognostic calculations. The paper deals with thermodynamics and kinetics of iron making process. It presents a kinetic model of iron oxide reduction in a low temperature area. In the experimental part it deals with testing of iron ore feedstock properties. The theoretical and practical limits determined by heat conditions, feedstock reducibility and kinetics of processes are calculated.