In this article I will try to describe the lesson learnt by the corporations from the grass root movements in the cities. In the proposed analysis I will refer to the conception of recuperation and a soul of capitalism – by Luc Boltanski and Ève Chiapello. Besides it I will refer to the works of these authors who analyse the beginnings and the activism of the city grass-root movements in a context of critique of capitalism and neoliberal system.