Eye tracker makes it possible to see where and how the person is looking. During the analysis of previously collected eye-tracking data my attention was drawn to two school students whose English language communicative skills were on different levels and that is why I assumed they should work with the English textbook material in a different way. The aim of the article is to show not noticed at the first sight differences in their way of working with the English textbook material.

The objective of this project was to evaluate and measure the viewability of various kinds of ads in the daily press. A total of 63 ads was assessed, including 17 in Metrocafe, 28 in Gazeta Wyborcza, and 18 in the Super Express. The analysis of the data made it possible to assess the effectiveness of various formats of press advertising.