The objective of this project was to evaluate and measure the viewability of various kinds of ads in the daily press. A total of 63 ads was assessed, including 17 in Metrocafe, 28 in Gazeta Wyborcza, and 18 in the Super Express. The analysis of the data made it possible to assess the effectiveness of various formats of press advertising.

Despite the large number of studies conducted on teachers’ oral corrective feedback, the findings of these studies have been mainly limited to cognitive orientations rooted in experimental designs and the verbal discourse of the teacher as the main object of inquiry. Considering teachers’ affective concerns regarding their corrective feedback and the shift from negative psychology to positive psychology in the field of second/foreign language teaching as well as the entirety of the teacher’s corrective repertoire, in this case study, we aimed to explore the enjoyment building capacity of a teacher’s multimodal corrective feedback in a university general English course. We video-recorded the teacher’s multimodal corrective feedback including verbal and nonverbal semiotic resources like gesture, gaze, and posture while observing the learners’ emotional experiences for eight sessions. We also conducted stimulated recall interviews with some learners and collected their written journals about the experiences of enjoyment with regard to the teacher’s multimodal corrective feedback scenarios. The teacher’s multimodal corrective feedback was analyzed through systemic functional multimodal discourse analysis (SF-MDA) and the content of the interview transcripts as well as the written journals were qualitatively analyzed. The findings indicated that the teacher’s inherent multimodality in his corrective feedback broadened the main dimensions of enjoyment by raising the learners’ attention to their errors, heightening their focus on the correct form, and increasing the salience of his corrective feedback. Further arguments regarding the findings are discussed.

Looking at something is considered a fundamental act of awareness. What constitutes its embodied manifestation – the gaze – can be realized as a specific axiological variant of the value of evil. The article is devoted to this particular, closed-in-the‑gaze manifestation of the value of evil in the literary work. The point of reference is identified in two famous epic works: Doctor Faustus by Thomas Mann (1947) and The Kindly Ones by Jonathan Littell (2006). The evil gaze identifies the main characters of either novel, Adrian Leverkühn and Maximilian Aue. Whether the artistic structuring of the evil gaze is presented in the novels with the same means, or perhaps with the use of different tools of literary transmission of axiological content, is the issue lying at the center of considerations. In fact, it is not the only issue, as it is part of a broader reflection on the so-called restraining of values in a literary work in general. (Translated from Polish by Katarzyna Rogalska‑Chodecka)

Simultaneous perception of audio and visual stimuli often causes concealment or misrepresentation of information actually contained in these stimuli. Such effects are called the "image proximity effect" or the "ventriloquism effect" in the literature. Until recently, most research carried out to understand their nature was based on subjective assessments. The authors of this paper propose a methodology based on both subjective and objectively retrieved data. In this methodology, objective data reflect the screen areas that attract most attention. The data were collected and processed by an eye-gaze tracking system. To support the proposed methodology, two series of experiments were conducted - one with a commercial eye-gaze tracking system Tobii T60, and another with the Cyber-Eye system developed at the Multimedia Systems Department of the Gdańsk University of Technology. In most cases, the visual-auditory stimuli were presented using a 3D video. It was found that the eye-gaze tracking system did objectivize the results of experiments. Moreover, the tests revealed a strong correlation between the localization of a visual stimulus on which a participant's gaze focused and the value of the "image proximity effect". It was also proved that gaze tracking may be useful in experiments which aim at evaluation of the proximity effect when presented visual stimuli are stereoscopic.