The article focused on the place of feminized job/activity titles in the modern Ukrainian language, their perception and use. In particular, it contains analysis of lexicographical works which show the gradual increase in the number of such language units during the 20th – early 21st century within Ukrainian. This process has happened against the background of increased educational and professional opportunities for women. During that time feminized job/ activity titles have become so regular in the speech practice of Ukrainians that eventually they were introduced in dictionaries. However, for a long time these language units remained stylistically marked as ‘colloquial’ or ‘vernacular’. Scrolling through social networks shows that even today they are sometimes perceived as mocking or contemptuous words. The results of a poll illustrate that speakers associate them with feminist movements or political factors, but mostly recognize feminized job/activity titles as a manifestation of the synchronization of social and linguistic processes. Today, the main issues regarding feminized job/activity titles in Ukrainian are their further standardization and the possibility of neutralizing any stylistic colouring.