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Abstract

The purpose of the chapter is to verify the hypothesis that Świętokrzyskie Region can build its regional brand and competitive advantage based on the geotourism product. The following research questions were set: how the geological resources have been used to tourism product, has the brand sufficient product which supports the expected identity, is the tourism infrastructure coherent with core of the product. Content analysis (scientific literature, planning documents, websites, guide books) and observations during the field visits (11 days) have been used as research method. The above hypothesis has been fully confirmed; resources and interpretation infrastructure are strong enough to recognize that regional geotourism product already exists. More, it is unique on a national scale and therefore has competitive advantage. It is sufficient base to build its brand; first addressed to special interests tourists, second to attract general oriented clients but it will need considering to include industrial tourism components.

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Authors and Affiliations

Janusz Majewski
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Abstract

The geopark Altai has a set of unique geological, geographical, and archaeological objects. Its basis is made by geological space with a specific relief that plays an important role, and on certain sites, it takes the first place in comparison with other types of objects. The peculiar feature of the geopark Altai is that in its territory there is a landscape connection among archaeological, geological, and geographical objects, which at certain sites is penetrated by mental and cultural fluids causing a deep interest of tourists in this territory. In this regard, the authors consider the relief as an object of cognitive, educational, and practical activities of the geopark Altai. Therefore, the following tasks were set up: to find a site for the realization of several types of activities by the geopark and to develop a theoretical scientific and a popular science base for their imple-mentation. As a result of the work done, the authors allocated the site within the boundaries of the geopark Altai where modern dynamics of the relief are characterized by the maximum speed. On this site, it is possible to recreate the processes that created the relief in the geological past and to study these processes now. The specifics of weather and climatic conditions in this region made its relief very important for economic activity of the population inhabiting this territory. Therefore, as of today, the study of the condition of certain surface sites and forecasting the development of relief-forming processes is an important part of any activity on the described territory. The long-term geological, ecological, geographical, and archaeolog-ical research conducted by the authors on the territory of the Altai Republic served as materials for this study. The geological materials were collected by the methods adopted in this field of research (field survey of structures and rocks, cartographic methods, analysis of general geological data, and others). The ecological and geographical results were obtained using geo-chemical, hydrochemical, analytical, and others.
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Authors and Affiliations

Nina A. Kocheeva
1
Natalia A. Iurkova
1
Mariia G. Sukhova
1
Aleksndr Germanovich Redkin
2
Olga Valerevna Zhuravleva
1

  1. Gorno-Altaisk State University, Faculty of Natural Sciences and Geography, Department of Geography and Environmental Management, 1 Lenkin Street, Gorno-Altaisk, 649000, Altai Republic, Russia
  2. Altai State University, Department of Recreational Geography, Tourism and Regional Marketing, Barnaul, Russia

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