Each piece of information is distributed in the form of a message. Its character takes various forms, it can be expressed by words or in images. It is the visual form which is the most effective tool of influence. Graphic signs are often used to convey or exchange thoughts. The signs have an informative function but they are also meant to force a specific behavior. Such a change in expectations and beliefs of a specific regulator is called the social impact. The intensity of interpersonal relationships is deliberately stimulated through an appropriate form of communication. The more expressive and emotional is its character, the greater the benefits for the quality of communication in the process of promoting healthy behaviors.

The monograph analyzes health behaviors and main factors on the basis of which it is possible to transform a lifestyle generally focused on the well-being of an individual and society. According to WHO, health is a state of complete physical, mental and social well-being, and not only the absence of a disease. The definition clearly explains its multidimensional and multithreaded character dependent subjectively on every individual and on social and cultural conditions. Health in its general meaning becomes a sub-jective human feeling. Each individual plays an important role in the process of providing it. Good health condition can be achieved by proper nutrition, regular doctor’s check-up visits and active way of life. Health behaviors are still a key element of the daily activity of everyone. Despite the fact that full knowl-edge of the concept of “healthy lifestyle” prevails, still many people avoid categorical statements. In response to questions about lifestyle, a significant number of respondents often indicate an intention or willingness to change, or to partially comply with the requirements, which results from weakness and lack of determination in action. Knowledge supported by the offer of attractive models that promote the right patterns of behavior can have a positive impact on the global health of the society.