English in India evokes connotations of worldliness, education, class, and power. Although many less socially fortunate groups lack in the English language competence, its presence in the Indian street is increasing, and not only in the context of tourism and marketing. The investigation of the linguistic landscapes of a number of localities in northern India will focus on public service advertisements written in English which convey guidelines for the creation of a healthier Indian society. The study, informed by the rhetoric of social intervention approach, investigates the choice and the frequency of the persuasive rhetorical devices used in the texts. It also discusses which of the three modes of persuasion typically underlie the analysed advertisements, thereby highlighting the preferred approach to tackling local issues and, indirectly, contributing to strengthening the role of English through the positive perception of the messages conveyed.

This study utilizes semiotics to analyze Italian loanwords in Kyoto by focusing on their form and context of appearance. It commences by reviewing previous research on Italian loanwords in Japanese. Subsequently, a corpus of images featuring Italian loanwords, collected in Kyoto during 2022, is presented. The corpus serves as the basis for a comprehensive quantitative and qualitative linguistic analysis, allowing for a comparison with the findings of earlier research studies.

The main object of this article is to present the history of the establishing legal regulations in Poland concerning additional place names and other official signs in the languages of national minorities. This process has been always very difficult, because as it teaches the experience of many European countries, it affects issues related the national identity, the role of the national language in the state and the tradition of recognizing linguistic diversity in a given country. In the article, I will try to show that the introduction of such regulations in Poland has been with the one hand an important, perhaps even historical, change in the functioning of the Polish society and administration which consisted of official admission of other languages into the public sphere thus violating the dominant tradition of Polish language dominance in the country. From the other hand, the presence of a minority place-names indicates a change in the way in which minority groups publicly present their ethnic identities. It takes place not only through maintaining national cultures and learning the mother tongue but also through increased visual presence in the public sphere.