The article contains a bibliometric analysis and a concise review of the achievements of Marian Gierula (1955–2020). In the period 1981–2019, the author published 164 original scientific publications, including 85 articles and monographs in Polish, English and German, 42 in Russian and 37 research reports and expertises.

Previous onomastic research into proper names in the Internet has typically been based on traditional and classic onomastic methodology. As a result, researchers have focused on the classification of names, the analysis of their structure, etymology, or function. In this paper, this traditional approach is compared with the new possibilities afforded by medioonomastics, a fast growing method which is combining the onomastic tradition and mediolinguistics. This paper provides only an outline and is only preliminary, although some analysis is also presented. It reviews onomastic techniques and the medioonomastic analysis of the names that function within the various types of texts in the Internet. Some examples are taken from Internet memes, as well as from Facebook profiles. One of these names is the Polish given name, Janusz, which is a brilliant example of the specific new functions, connotations and general semantic values generated by the Internet. This name has gained a new meaning: ‘a typical Polish man’, ‘unfashionable man’, ‘a redneck’. Another name is the title of the Facebook profile Chujowa Pani Domu, based on the TV-series Perfekcyjna Pani Domu, as a kind of semantic and pragmatic re-construction of the latter name. In the conclusion, the necessity of considering not only the type of object-named, but also the medium and especially the Internet, is emphasized. Such studies may offer a correct procedure for analysis which include the new medioonomastic methodology.

This article contains a bibliometric analysis and an overview of the lifetime achievement of Jerzy Leonard Myśliński (1934–2022). He authored 287 academic publications devoted mostly to media history (81%), including 25 monographs, 30 studies published in collective works, and more than 232 articles and reviews. A citation analysis of his contributions shows that Jerzy Leonard Myśliński ranks as one of the most highly cited historians of the Polish press in 1960–2010.

The main aim of the article was to present two emerging discourses of contemporary historiography in the field of digital media. In the first example, the authors present the thought of Niels Brügger, called the Web History and Web-minded historiography, which concentrates upon the digital source itself. The other school is marked by the works of Friedrich Kittler and Wolfgang Ernst, and called media archaeology. It underlines the concept of the medium itself as a primary object of research.