In 2019 the Polish Jazz Association will celebrate its 50th anniversary. Its activities over that period were accompanied by countless publications in the following categories: 1) regular periodicals; 2) mimeographed typescripts and bulletins; 3) festival programmes and graphics; 4) others (flyers, ephemera, posters). The aim of this article is to examine the mechanisms of PJA publicizing its activities and using media to reach out to the jazz fan community