The article presents a relation between a word and a picture against a background of art theology developing in Christianity. Such an assumption releases from the presentation of a selection of illustrations to biblical texts. Assumed deliberations have a form of an outline illustrated by the examples from the field of miniature painting and engraving, depicting in a literal sense a transformation of a word into a picture. The studies from the field of a word function in faith tradition created the whole theological and biblical literature. On the other hand analyses of the analo- gical role of a picture in Christianity are relatively new and only seldom are they conducted by theologians or art historians.

The title of the present dissertation constitutes a travesty of a sentence announced by St. John in the prologue of his Gospel: "And the Word was made flesh" (1:14). When John is talking about the Logos it means in our perspective a written word, that is the Revelation described in the Bible. Based on what St. Paul said in the Letter to the Romans (10:14-18) the expression: Fides ex auditu started to be used in theology. The question of the role of a picture in religion can be encapsulated in a paraphrase of this expression, as: Fides ex visu. Certain people in specific circumstances acquire faith through the sense of sight, through image.

The Prophets attributed to pictures magic forces and the power of influencing human souls. Therefore they pushed them into the field of magic and witchcraft, into the world of dark forces, using signs. According to their teaching a real cult does not need any material signs. A monotheistic religion wants to remain a religion based on reading and not watching „suspicious" pictures. Rejecting visual representations, the Old Testament favours verbal symbols. And not only has the image of a false godbecome the idol, but also a false image of the true God. The invisible God can be described, but not painted. Art is too weak to show the greatness of God. The undescribed God remained invisible. He made himself known to people only through the revealed word and depicting Him in paintings was forbidden because it was a threaten to the primary Plan of Salvation. In such an approach a word becomes a power and the rejected picture becomes weak because it is useless and even harmful. This was well expressed by Re'gis Debray, who wrote that art with its altars, paintings and figures was too heavy to be carried by the Jew, this eternal wanderer, on his way. Thus he took the book.

Despite strict bans we can find in the Old Testament statements containing human longing for watching God, either during the sleepas in the case of patriarch Jacob, or in a „face-to-face" meeting as Moses at Mount Sinai, or in a prophetic seeing as it was experienced e.g. by Isaiah, Jeremiah, Ezekiel, Daniel, or the other ones „seeing".

The situation changed in the New Testament, when the eternal Logos - the son of God became a man. It was possible to see God through the incarnate Word, as Jesus Christ became the most ideal icon of God. The incarnation gave a possibility of depicting the one that was so far Invisible. This can be contained in a sentence that „the Word was made a picture". The Mystery of the Incarnation was invoked by the iconodules at the Second Council of Nicea, in 787.

Christianity is a religion of a word and a picture, but Protestants are different from Catholics in their approach to pictures. Taking a doctrinal assumption on the sole primacy of a word (sola Scriptura), certain sections of the Reformation rejected a picture as a form of superstition. The specific character of Protestant art became the custom of placing citations from the Bible on paintings, or even placing the sole citations or the sentences of the Reformation in altar reredos.

The article deals with the issue of the meaning of the Polish early education coursebooks for conservation/change in educational practices. It is the liberal and constructivist discourse to which the coursebook authors should refer (especially in the context of the present time and democracy) if these books are to become a tool of the prodevelopmental and emancipatory interest of both students and society. However, the research on Polish coursebooks for early education (grades I – III), show that this very condition has not been ful3 lled. In such a situation it is the German school coursebooks that might be inspiring because of their discursive background as well as of the methodological proposals and the range of content present in them. The article is also an attempt to reconstruct “the image of school” present in German early education coursebooks. It is possible to name and describe the key dimensions in this image such as: the democratic nature of teacher-student relations, the focus on the activation of students’ personal knowledge as well as on their ethical and cognitive autonomy, realistic vision of the world, trust in students’ competences, and creating the sphere of the nearest development.

The onymic image of the world in a translation through an intermediary language as exemplified by the anthroponyms in a collection of short stories “Baummoos pflücken” (lit. “The Lichen Collector”) by Zhang Wei.

The article addresses the issue of the linguistic image of the world — reflected in proper names — and of its translation. Chinese onyms and their related forms of address contain information about mutual relations between the speaker and the named object, thus offering a better insight into social relations in small language and cultural communities. The challenge for the translator is not only to translate these onyms, but also to preserve their social function in the text. This has been exemplified in the article by a translation of a collection of short stories from Chinese to Polish through German, where the intermediary language adds another coherence layer. The theory of the linguistic image of the world and proper names per se are a starting point for a critical analysis of this specific translation in view of the translation of onyms and of their potential for conveying the image of the world. Emphasis is placed on the transfer of the social functions of onyms into the target language. The influence of onyms and of their consistent treatment in the translation on the coherence of the studied text has also been taken into account.

The dual nature of water (acqua) in feminine portals – The work is an attempt to show how the concept of acqua (water) is conceptualized in Italian persuasive discourse regarding the health and beauty of modern women. The conducted research mainly based on the notion of imagery in language (Langacker) and linguistic picture of the world (Bartmiński) reveals a number of semantic and axiological aspects involved by the analyzed concept. The valuation of acqua is also noteworthy, as water functions in the linguistic system as a neutral concept, while the corpus subjected to the analysis shows that it has a double face: it is benevolent and destructive at the same time.

The article focuses on the translation of non-literary Chinese proper names, a subject which to date has not enjoyed much research interest as a result of the common belief that proper names are untranslatable. The article discusses techniques used in the translation of Chinese anthroponyms, toponyms and brand names into Polish and English. The author refers to the strategies used in the process of transferring names to the target language and presents the consequences of applying given techniques from the cognitive perspective, which entails analysing the names in terms of their structure and meaning. Particular attention is paid to the connotations of the names, the impact they have on the speakers of a given language, as well as the mental images that can be derived from their structure. In the contrastive analysis of the names of tourist locations in Beijing and their Polish and English equivalents, the author applies the cognitive grammar approach as developed by Ronald W. Langacker. The image schemas of the names are used to present the distinct conceptualizations embodied in the names with the same references in diff erent languages. One of the chapters describes how European names are adapted into Chinese. The study also provides an overview of the characteristics of the Chinese onomasticon, a factor which makes translation from Chinese to European languages particularly complicated. The observations made in the course of the analysis permit conclusions to be drawn on the linguistic worldview created by Polish, Chinese and English propria.

W tekście przyglądam się specyfice turystyki kulinarnej w południowo-meksykańskim stanie Oaxaca. Rozważam ją jako przestrzeń działania pozornie przeciwstawnych procesów związanych z (re)produkowaniem lokalnej i narodowej tożsamości kulturowej oraz z intensywną globalizacją. Współzależności te badam na etnograficznym przykładzie jednego z objazdów kulinarnych, w których uczestniczyłam w 2015 roku. Stanowił on część długotrwałych, wielostanowiskowych badań terenowych w Oaxace przeprowadzonych w latach 2011–2017, uzupełnionych interpretacją źródeł zastanych. Analizuję tortilla tour w szerszym kontekście jedzenio-obrazów (foodscapes), czyli przepływu pożywienia, ludzi i wyobrażeń na temat praktyk jedzeniowych (foodways) w transnarodowym społeczeństwie konsumpcyjnym. Przyglądam się także strategiom wytwarzania dziedzictwa kulinarnego na potrzeby turystyki kulturowej, która w założeniu ma prowadzić do stymulowania rozwoju społecznego i ekonomicznego wzrostu regionu.