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Abstract

Nowadays, many known celebrities use social media as a channel to promote positive narratives and support humanitarian work. This article offers an analysis of the argumentative strategies employed in Instagram by a Spanish actor Javier Bardem, an Antarctic ambassador for Greenpeace, in order to attract the attention of the public to the ecological problems of the Antarctic Ocean. I have studied 76 posts published in Instagram during the 2018-2019 period. Starting from the theoretical framework of argumentation, as well as of pragmatic linguistics, I analyze those linguistic mechanisms and discursive strategies that are used with the aim to achieve the persuasive purposes.

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Authors and Affiliations

Sabina Deditius
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Abstract

The relevance of the study is explained by the growing popularity of a political Internet, thanks to which all politicians, regardless of age and status, are able to address an audience directly without resorting to intermediaries such as the media. Taking into account the main goal of political communication – the manipulation of public consciousness, it seems especially relevant to find out what persuasive strategies politicians use to manipulate public opinion and convince their audiences of the correctness of their judgments as made opportune by the political Internet. Thus, in the present study, an attempt has been made to answer the question as to whether there are differences in the strategies and tactics of persuasion used in the personal blogs of two generations of politicians. Using the methods of computer linguistics, analyzed were ten personal blogs of politicians of different age. The study found that both young and more experienced politicians with varying degrees of intensity resort to employing all the analyzed strategies and persuasion tactics. The most popular tactics found in the blogs of the younger generation of politicians were call‑for‑action tactics, and in the blogs of their older colleagues – the tactics of incrimination.
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Authors and Affiliations

Юлия Балакина
1
ORCID: ORCID
Анастасия Федоровцева
1
ORCID: ORCID

  1. Москва, Национальный исследовательский университет «Высшая школа экономики»
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Abstract

The purpose of the paper is to examine the discursive strategies of persuasion exploring the rhetorical

argument from community combined with linguistic politeness. Based on eighty reviews of two French

comedies, the author shows how the persuasive strategies reflect some methods used in advertising

discourse, especially with regard to the rhetoric principle of movere and delectare and indirect means

of interpretation, activated in discourse by the use of quantity and quality.

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Authors and Affiliations

Dominika Topa-Bryniarska

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