The aim of the article is firstly to illustrate various meanings of the category of ‘passion’ which function in the public educational discourse (as a key idea of initiative, educational undergoing). Secondly, it depicts an attempt to systematise different designatum of ‘passion’ concept, and in consequence to indicate philosophical concepts of passion and psychological concepts elaborated on the basis of systematically conducted empirical researches on human’s passion mechanisms (i.a the dualistic model of passion according to R.J. Vallerand; romantic concept of passion).