The article is a brief presentation of the relationship between the politics of memory and Facebook. This type of connection advantages aestheticism, pictures and emotional infl uence but discounts traditional instruments modelling collective memory. The article focuses on the answer to the question of how a popular culture aesthetic infi ltrates and changes the politics of memory.

The article presents the problem of colonial and postcolonial discourse in relation to Eastern Galicia. It discusses the forms of cultural domination existing throughout history in the region and draws attention to their conscious “playing” by successive rulers of this territory, consequently leading to the formation of memory conflicts.