Professor Ida Kurcz passed away on January 25, 2024. Polish academia has lost an exceptional scholar who was an unquestioned authority around the world. It was she who introduced psycholinguistics into the bloodstream of Polish psychology and set the tone for its development. She was hailed as the First Lady of psycholinguistics in Poland for a reason. The present text examines her biography together with her research, teaching and organizational achievements.

The article substantiates the importance of using an interdisciplinary approach to the study of language personality. A variety of scientific concepts about the content, level model and structural‑component composition of the linguistic persona are demonstrated; information on the formation of this phenomenon in the field of related humanities, in particular in the relationship of linguistics, literature, psycholinguistics, psychology, medicine. Within the framework of psycholinguistics, classifications of language personality depending on normative or specific speech are distinguished. Traced is the migration of the term ‘accentuation’ from medicine to linguistics.

The article deals with the linguocultural potential of associative fields of stimuli divchyna, divchynka, divcha, divulya, divaha, that are important ethnocultural signs for Ukrainians. As a result of the free‑association experiment, it has been established that the reactions obtained can be distributed to three groups: universal (available in each stimulus), frequency reaction (occur as answers to three or more stimuli) and unique (are relevant for one or two stimuli). It was discovered that among the universal and frequency reactions there predominates the stereotypical characteristics of the object that reflect the positive, idealized qualities of a young woman and that these are basic components of the Ukrainian language picture of the world. It has been found that unique reactions arise as a result of the actualization of the nucleus of the objective‑conceptual semantics of the word, behind which stands a denotation, and that this may also be the result of stylistic stimulus colour. The linguistic‑cultural analysis of reactions confirmed the statement on the multidimensionality of human memory, which certifies the existence of words‑stimuli simultaneously in three planes – verbal, subject, and actional. The study has demonstrated that the word in this man‑centric dimension has a marked information potential, and constitutes a sign of folk culture, which retains its own linguistic, linguocultural, and encyclopaedic information.