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Abstract

This article presents the assessment of the creative culture and the level of innovativeness in selected manufacture enterprises. The theoretical part of the article discusses the space for creativity in the company and the microfoundations of the pyramid of needs related to creative culture. The pyramid consists of different microfoundations, which were used to create a questionnaire to assess the level of creative culture. This study assessed creative culture according to a model of the hierarchy of needs, developed by the author of this study based on Maslow’s pyramid of needs. The assessment used an innovation questionnaire and a creative culture questionnaire. This article presents a sample analysis of the results obtained from two of the companies that participated in the study. Furthermore, the article summarizes the results obtained from all participating companies and gives recommendations related to establishing creative culture based on these results. Every company should implement appropriate standards to help it develop a creative working environment. The goal of assessing creative culture in a company is to assist managers in building a workplace that fosters creativity, since such a workplace is a significant factor affecting the emergence of innovation. The analysis of the creative culture of the companies revealed their weaknesses and strengths in this respect. The developed methodology will undoubtedly influence an increase of awareness and knowledge of enterprises in the field of creating a pro-creative company culture. Such actions will contribute to the increase of company’s innovation, thus influencing its development.
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Authors and Affiliations

Kamila Tomczak
1
ORCID: ORCID

  1. Opole University of Technology, Poland

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