Four types of self-standards (ideal, ought, undesired, and forbidden selves) were analyzed in the context of self-assessed health of older adults. We focused on the relationships between self-discrepancies (perceived actualization of self-standards) and affect, as well as the content of self-descriptions of standards. Participants (116 Polish older adults) completed: Self Standards’ Measure (SSM), PANAS-X and 7 items from the WHOQOL-BREF. First, we found that self-assessed health moderates the effects of self-discrepancies on affect. The ideal and ought self-discrepancies predicted affect when health was assessed as good. Conversely, the undesired and forbidden self-discrepancies predicted affect when health was assessed as poor. Second, health-related content was more typical for the ideal than for the ought standards. Third, older adults who assessed their health better had fewer health-related standards. The results are discussed with reference to control theory of approach and avoidance.

This is both a review of previous research and a theoretical paper on altruism. It discusses one of the crucial theories of prosocial involvement: the distinction between endo- and exocentric prosocial motivation depending on the type of internal gratification for the involved individual: satisfaction of the Self vs. improving the circumstances of another person. The relevance and validity of this distinction finds support in early empirical studies. Contemporary findings suggest a more universal regulatory context of this idea, which transcends the domain of altruism and extends to the more general issues of the Self and social perception. In addition, it anticipates a number of cognitive biases consequential to the relationship between endocentric regulation and the Self. The findings support a reinterpretation of the original term “prosocial motivation” and the use of a broader interpretative construct “prosocial orientation”, understood as a complex syndrome of regulation that encompasses the processes of social perception, value judgements, and Self-regulation, both explicit and subliminal.